How might we envision our enterprise products as an integral part of users' work lives?
(And also educate the company on what we do as designers and researchers?)
To better inform product decisions for our enterprise products, we needed some generative research to understand our users' needs in the workplace.
PROCESS & ROLE
I saw an opportunity to educate the company on our roles and processes as designers and researchers, as well as do some of the first user research for the company. I planned and facilitated the entire design sprint, as well as crafted and co-presented the resulting presentation in front of the company.
A set of insights and a proposed re-imagining of existing AppDirect products: an intelligent dashboard crafted to each person's workflow and feeds into a common knowledge, reducing information silos.
Leaders in the company got interested and approached us to discuss how design and research could help their projects. Insights from the sprint went on to inform current projects.
2 days prep
2 day sprint